Our approach
From big-picture strategy to forensic optimisation, we help ambitious brands out-think and out-perform their competition.
Category-challenging media solutions for forward-thinking brands
As an independent media agency, our unparalleled track record is built on over two decades of helping ambitious, marketing-fuelled brands smash their business goals. Being an employee-owned business, we’re deeply invested in your long-term success. Through enduring partnerships, we take our clients on a journey – often from relative obscurity to mass-market prominence. We enable established household names to evolve amid changing consumer expectations and think like agile start-ups to maintain their market leadership.
The best strategy, not the obvious strategy
Our approach is different. Fundamentally different. We challenge established norms of media planning and buying to drive outstanding short-term results and long-term success. Our intelligent, insight-led marketing strategies evolve in line with a brand’s trajectory.
Across precision planning, trading, optimisation and creative, we continuously fine-tune every aspect of the media strategy to enable brands to out-think and outperform their competitors, not simply outspend them. That’s why our clients count on MNC, as an extension of their marketing team, to deliver year in, year out – and take us with them as they embark on new ventures to apply our blueprint for success.
Forensically optimised planning and buying
Our media planning and buying services span all paid media – from TV, radio and across digital platforms. We understand how the interplay between offline campaigns and the full spectrum of digital media will support the wider marketing strategy. We’re audience-centric and media-agnostic, so our meticulous planning is geared to your interests only.
We’ll give you cost-effective access to the full media landscape, and the reach you need at the optimum frequency to drive the desired consumer behaviours. Our forensic optimisation of live campaigns delivers the best possible performance, making the crucial difference between a good campaign and a great one. With a results-driven, accountable ethos, we’re focused on getting you the highest possible return.
Making media work harder with Orchard
Our clients need to have a clear view on commercial business performance metrics and marketing effectiveness. We marry these insights with Orchard, our proprietary data analytics platform, which allows us to interrogate micro and macro data performance trends. Orchard gives you the unfair advantage of capabilities that go beyond industry-standard tools, and a stricter back-end methodology for more robust and accountable learnings.
From immediate response and conversion insights to the halo effect on brand awareness, we continuously monitor the extended impact of your investment and associated ROI, beyond your live campaign window.
Actionable Insight
Data analytics is at the heart of our media strategies, and informs everything we do before, during and after a campaign. We test campaigns obsessively to inform a continuous cycle of learning, and determine how media investment is delivering against objectives.
While we apply the best available analytical tools, we don’t rely on algorithms to manage your media activity – that’s down to our experienced team, who bring a laser-like focus to interrogating data and transforming it into meaningful insight.
Combining creative art with media science
Creative is as much about building long-term credibility and emotional engagement with your brand as driving measurable response. We’ll work collaboratively with you and your production partners to showcase the qualities of your brand in a memorable, authentic advertising campaign that will deliver stand-out results.
We also know that creative, however popular, can’t afford to stand still – it must evolve and adapt as the brand gains traction among its target audience. To ensure your brand remains relevant and resonant, we’ll advise you on how to sync the creative journey to your media goals, market sophistication and relative competitive position.
